Speaking of, we naturally enter the topic of the mob which ran the 1950’s Las Vegas. Frank Sinatra was not only famous for his musical talent, but he had a special connection to Las Vegas and was rumoured to have made steady connections within the mafia.
Yet the 50’s was the era when Las Vegas would experience considerable change and it attracted the top celebrities at the time. The Rat Pack was the collective name of the top performers at the time, known for their wild parties and explicit style. Frank Sinatra, Dean Martin and Sammy Davis Jr. helped make the Cal Neva Lodge of Nevada into one of the most attractive casinos in the early 1960s. And in fact, the very woman who needs no introduction, Marilyn Monroe, spent her final weekend there in August 1962 – before she died of a drug overdose in Los Angeles.
For men the fashion would stay fairly the same during the 1960’s, while the style and very beauty ideal for women would change considerably. Two IT girls would enter the scene and change the ideal of the decade – Edie Sedgewick and Twiggy – who were two slender looking pale beauties. Gone were the curvy figures and long locks of hair.
Most girls wanted to look like Sedgewick and Twiggy – and most could actually afford it – thanks to the higher standard of manufacture utilities. Ready to wear clothes became mass produced for a lower price and the stigma on manufactured clothes had been washed away. Fashion became affordable and the iconic styles attainable.